Users and business’ interest in Snapchat Geofilters has spiked in the last 6 months. This is a feature that has only fairly recently been introduced, but the results that businesses and brands are already reporting show that it’s something that you should learn about as soon as possible. Those who are becoming adept at using these filters are going to have a great competitive advantage. Early adopters will be able to get their name and their brand out there before it becomes too mainstream. Remember, that most Snapchat users love experimenting with filters – it’s all the rage. Even if your filter is branded, the chances are that if your filter is creative enough, you’ll have many people who will use it and thus get your company name promoted extensively.