The explosion of the online travel industry has created a quandary for conventional travel agents and hotels. One may wonder if one can compete against the major sites that seem to be enjoying the lion’s share of the attention and visits in the online travel industry. In addition, a hotel owner may wonder how valuable his or her site is for e-commerce since the assumption may be that the actual booking will happen somewhere else. There is still a major advantage to having bookings directly onsite, and the right hotel digital marketing strategy will help you find your way in the online travel maze and still retain your unique service.

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