Launching your first Shopify store is exciting but that excitement can quickly to turn into frustration without careful planning. First, choosing a theme can be a daunting process considering the fact that there are hundreds of themes to choose from, but all of them might not be appropriate for your business’s needs. Second, you might pick a really great theme that fits your business but do you really want a cookie cutter theme to represent your own, unique business? From there, a seemingly endless list of questions and considerations for creating a Shopify store seem to appear. Before you get too overwhelmed, make sure you have a plan for a few basic things.